Writing

Medium Articles

long form content

VALOREBOOKS

Instagram content

As the client is a collegiate bookstore, our target audience is 18-25 year old college students across the United States. With curated content from all corners of the internet, I created a voice with a snarky, humorous tone as though we play the role of the “positive, real, cool older sibling”. As the most influential generation in an incredibly tricky time in our history, I infuse inspirational images and video links geared towards earning their education, being active in our democracy and embracing new ideas, as well as honest and straightforward mental health & social action images to connect with our audience on Instagram.

TWO TREES PPC

marketplay PODCAST, Instagram content

For this digital marketing company in Sacramento serving local small businesses, we wanted to create conversation around their current and potential clients to develop and grow the business. I developed an interview podcast, “MarketPlay”, with a playful, trivia format to create engaging conversations and reveal the origin stories for each of the business owner guests. I created the company’s voice through social media with clean, colorful templates that are professional while playful, and aimed to elevate clients and select local businesses, while boosting their own SEO.

Single Siblings

Short Form Web Series

This web series highlights the duo of Claire & Connor Farnsworth, a sister/brother duo who are both stuck in their single lives, wanting to help one another overcome their shortcomings and find good romantic partners. I wrote, directed and edited each episode, with 16 in total, all under 3-5 minutes in length. The series was meant to serve as performance, writing and directing reels, in addition to samples of rich characters and a relatable world with a potentially greater story to tell.